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Title: The Equity Release Newsletter: Sample Issue

The Spring 2012 issue covers a number of Equity Release issues. And, if wanted, you can have an alternative cover date.

Click here to download/view the promotional PDF of this issue.

Sample Pages

In this issue:
Page 1
Time to enjoy life - we look at some of the key issues facing retirees and (backed up by research) we set out how Equity Release could support a client, whilst at the same time pointing out that there may be alternative options to consider too.

The page 1 copy will be updated over the course of the issue period to reflect any market developments. So, whenever you jump on board, you’ll benefit from a topical up-to-date newsletter.

Warning - the standard warnings have been placed upfront on page 1, to ensure you are seen to be open and fair.

Page 2
Reassurance for you - we set out how SHIP, and the controls it has put in place should deliver a good deal of reassurance to those that are considering the Equity Release path.

Product of choice - of course there will be situations where Equity Release comes to the rescue. But there will be other scenarios where clients may use it for lifestyle reasons, such as buying a better retirement home, or perhaps helping out the grandchildren.

Page 3
Lifetime Mortgages - a piece that sets out how a Lifetime Mortgage would work, highlighting the benefits, the choices re lump-sum or initial lump-sum/drawdown and making them aware of the roll-up scenario.

Singles or Couples - with limited consumer knowledge about Equity Release, it may help to go back to basics and highlight that both couples and singles/widows are able to take out a policy.

Page 4
Option 1 story - Real Lives - we show a couple of examples where two sets of people have opted for Equity Release to meet differing needs.

Option 2 story - Long-term care - this has been in the news a lot recently with the Dilnot recommendations, and we cover this, along with a reminder of what residential and domiciliary care could end up costing.

Option 3 story - Home Reversion - whilst it's a small percentage of the market, this product may be of interest to some and we set out some of the key details, along with examples of how a plan may work.

The page 4 copy will be updated over the course of the issue period to reflect any market developments.

Throughout the issue, the whole editorial thrust is to get them to either make contact with you to find out more, or to feel that you would be the best point of contact when they do need to consider retirement planning and where Equity Release may help out.